HomeGirls Boutique
Homegirls Boutique
Homegirls is a retail boutique located in Jacksonville, IL which offers home goods, apparel and locally crafted goodies from creators near and far. The visual identity was a concept never designed to its full potential so that is what I wanted to achieve here, a fully comprehensive brand identity for Homegirls. Chic, coastal, elevated and luxury by nature was the vision and by using a simple, architectural font as well as using minimal line work achieved this look. The color pallet remained muted and quiet to fully emphasis the sophisticated energy of this brand. This rebrand is still underway, so stay tuned for more progress on this design overhaul!
