Wilmington, NC
Wilmington, NC is a beautiful coastal town that captivated my heart. This rebrand of their main travel website offers potential visitors painless navigation and an ease of mind when planning a trip. This was made possible through strategically organized content throughout the site. The main inspiration for the brand aesthetic was the coast, the thing this quaint Carolina town is most loved for. Pulling a clean color pallet from the water and natural elements found in Wilmington weaves the intentionality of this redesign into every aspect of the website.
